Humanitarian Service
Samaritan
There are more Americans living without a home now than ever before.
Samaritan exists to provide financial and social support for people living on the street to their path to achieving personal goals.
Members of the community can get an opportunity to know unhoused individuals through their profiles, learn about their goals, and contribute to specific needs.
I lead efforts to evolve the service and translate insights into features that address user pain points related to driving momentum around someone seeking a path back to health.
Website Redesign
A third party healthcare evaluation done to understand Samaritans' impact in Los Angeles found that access to a Samaritan Membership led to significant healthcare cost savings for health systems and improved health outcomes for unhoused Members.
Samaritan's outcomes qualified it as a potential vendor. It solved the root reasons patients struggled to make progress, and did so in a patient-empowering, thoughtful way. The goal for this redesign to drive quicker, earlier understanding and excitement around this.
The Ask
Audience ↓
Reframe
Demonstrate commitment to impactful outcomes for healthcare providers
Outcomes qualify Samaritan as a potential vendor
Visualize impact with meaningful design
Create validation early
Samaritan solves root reasons for why patients have trouble making progress in a patient-empowering, thoughtful way.
Drive quicker ↓
Understanding +⁺ Excitement
Less long-form storytelling.
More to the point phrases/sentences.
Dial back extravagance / animation to support quick understanding
Implement a more iterate-able deck-style format for development
Maintain beauty and delightfulness
Branching experience ↓
For New Stakeholders
Simplify the navigation for clearer audience segments
Current navigation is clunky and bloated – opportunity to cut down number of pages and nav items
Opportunity to refine storytelling on adjusted stakeholder stakeholder (impact) pages
Accessing resources
Samaritan members can redeem earned and donated funds at anytime with a companion organization or business to receive goods and services that are meant to serve as aid on their path back to stability.
