Fitness
Nike+ Training Club
Nike+ Training Club was launched as a first-of-its-kind fitness engine, backed by ground-breaking fitness research and world-class engineering, designed to unlock the fitness potential for every level.
Workout wherever you are, how you need, with whatever equipment you have, at your own pace – all with voice and video guidance as you go so you’re always in the know.
I arrived on this team near the end of a year and a half overhaul of NTC, in parity with Nike+ Run Club, Nike+, and Nike.com as one ecosystem, at the conception of Nike Digital. Through this experience, I gained experience producing and evolving a global, digital product; from concepting & prototyping, having direct access to engineers, product and fitness experts, to designing features viable for 20+ languages. This opportunity gave me the exposure to a process that has been formative and enlightening to how I work and think.
Fitness is for everyone.
In order to open the world of athletic training to the average person, exercise itself needed to be demystified, guided, and accessible from any fitness level.
Challenges are later set off after consistent effort is demostrated.
Testing Progress
NTC benchmark workouts are timed assessments for gauging progress, comparing durations over consistant training periods.
We explored what fitness progress might look like, how it might be understood by the average person, and what encouragement might feel like regardless of the outcome.
Doodling + noodling
Visual Explorations
it's always you against you.
