FinTech
Crowdstreet
Launched September 2021
By giving individual investors access to Commercial Real Estate investment opportunities nationwide with an online crowdfunding marketplace, CrowdStreet revolutionized CRE investing for good.
Within a few short years, this fast-growing tech startup has become an industry leader as the largest direct-investment marketplace for CRE.
We work closely with the client to craft a set of components built using atomic design in order to produce a full set of templates and unique page types meant to tell a range of narratives around products, services, and values to an assortment of audiences with tailored needs and expectations.
Process
At Harlo, we had to plan, design, and develop for two consumer-facing websites simulaneously, both under the same brand, but with different relative feelings. An investor is to use the main site, while a sponsor is meant to use the secondary site, CrowdStreet Connect.
Wireframes
We partnered with Studio DAD to design and develop two consumer-facing websites under one connected brand with distinct feels—one for investors and one for sponsors (CrowdStreet Connect).
BRanding
